Now Many Chinese Brands are asking distributors to a big showroom to show their standard products, all designs are uniform. In the view of BK Ciandre, we think that this is not a mutual benefit for both parties in some sense, as in each country, they have their own unique life habit, if global distributors are selling the same standard product, this definitely causes products not demanded by the market, BK CIANDRE think that product development should be based on market demand, the purpose we develop our global distributor is to provide a whole solution to the local market with the strong support of our R &D team. we do not need our global distributor to sell only our standard regular products, the key thing we want to develop is that we and our global distributors both together develop a series of products to meet local market trends.
So this creative solution helps foreign customers to quickly develop suitable products timely to the local market with a stable quality guarantee, timely product development, and stable quality guarantee is very essential to the current market trend, as the young generation needs good and creative products.
Meanwhile, BK Ciandre is developing spatial internet marketing from google, Facebook, youtube, INS, Pinterest, twitter, and TikTok to help our distributors to expand their local client number, which means that we do not need an extensive showroom to show our products, we only need at least a specified showroom area with BK CIANDRE logo to offer our products, which will not increase our global distributor investment, but enrich their sales products.
In addition, BK CIANDRE has our new media department, which can provide all marketing photos and videos here in China before products reach our distributors’ warehouses.
BK CIANDRE offers rebates to franchisees for showroom samples purchase and marketing promotion, reducing operating cost to start your business
Provides free & complete training including Store Management, Sales, Design, Product knowledge, and After Sales Training
BK CIANDRE helps design your local showroom and select product samples based on local market trend, assisting you from showroom siting to opening
15+ years understanding in minimalist furniture
Therefore, BK CIANDRE is providing product development solutions to distributors based on their local market, meanwhile, they can choose the part of our regular products to be their traditional products, the big and big advantage is that we can develop new products to beat local products; for example, for a ceramic dining table, our distributor feedbacks us 4 key pain points:
Ceramic table top is very rough, not soft; only cheap consumers will buy
Very easy damage during online sales, up to 10% damage rate
Table base is not stable, it is shaking;
Current market product cannot be used in outdoor area;
We choose skin-touch surface, so when hand touch the table surface, consumers feel soft, like baby skin touch, which extremely increase usage happiness when consumers are having dinner with family;
A high damage rate also increase communication cost, replacement product cost, and logistic cost, decreasing customer’s satisfaction rate, so we make improvement in 2 ways:
A. Add foam fixed mold inside the carton box,
B. Make thicker carton boxes to make sure that products are well-protected during transportation
For table base structure, we discussed with our R & D team to use thicker aluminum and better table base structure to make it stable;
In order to let our ceramic table fit for full-weather environment, we changed European brand aluminum painting powder , which looks soft in indoor environment, but also color keep still under outdoor environment, which means one model, can use both indoor and outdoor, this greatly reduce our distributor’s stock pressure, no season variation, as outdoor products vary a lot in different seasons.
Meanwhile， the BK Ciandre design team make every single product in a 3D model with well-matched color same as the actual product, so this is an invisible sale tool to the designers’ group, for example, if one of our distributors has 400 designers in their client group, so he only needs to send those original 3D model to designers, so each designer can use very conveniently to put those 3D model in their regular project,
so designers can offer their clients what they designed originally, this is an excellent option for designers, as designers always need to use a lot of time and source to find out their preferred product, as they are always looking for a nice design and stable quality, and stable stock locally, which is our big advantage for designers’ group.
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I’m Angela, the co-founder at BK Ciandre. With the support team, we’d love to learn about your business, requirements & expectations, just fill in the form and talk with us.